<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Marketing, Handled]]></title><description><![CDATA[Marketing Made Simple for Education]]></description><link>https://www.nathalieturotte.com/blog</link><generator>RSS for Node</generator><lastBuildDate>Wed, 29 Jul 2026 03:18:45 GMT</lastBuildDate><atom:link href="https://www.nathalieturotte.com/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[The No-Click Search Crisis: What AI Is Doing to Higher Ed Discovery — And How to Stay Visible]]></title><description><![CDATA[Picture this. A prospective nursing student in Phoenix opens Google and types: 'best accelerated nursing programs in Arizona.' Google's AI Overview generates a confident, detailed answer at the top of the page. It lists three programs, describes admission requirements, mentions average completion timelines. The student reads it, gets what she needed, and closes the tab. She never clicked anything. Your institution was on page one. Your paid ad appeared below the fold. Your carefully optimized...]]></description><link>https://www.nathalieturotte.com/post/the-no-click-search-crisis-what-ai-is-doing-to-higher-ed-discovery-and-how-to-stay-visible</link><guid isPermaLink="false">6a5827df9c687b0d7a3bf4e5</guid><pubDate>Thu, 16 Jul 2026 01:48:09 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/73d9de_c702920579c64d3d92e2991c4b8e0872~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Nathalie Turotte</dc:creator></item><item><title><![CDATA[The Paid Media Trap: Why Most Higher Education Marketing Budgets Are Working Against You]]></title><description><![CDATA[Most higher ed marketing budgets default to paid media first. Here's why that model costs more than you think — and what The Pull Framework does differently.]]></description><link>https://www.nathalieturotte.com/post/the-paid-media-trap-higher-education-marketing</link><guid isPermaLink="false">6a5003e25c421b820217d588</guid><pubDate>Thu, 09 Jul 2026 20:26:10 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/73d9de_c7325064b7014b5c9efb81ee1ae25183~mv2.png/v1/fit/w_1000,h_768,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Nathalie Turotte</dc:creator></item><item><title><![CDATA[Effective Program Launch Strategies for Higher Education]]></title><description><![CDATA[Launching a new program in higher education can be a daunting task. With increasing competition and evolving student expectations, institutions must adopt effective strategies to ensure their programs not only attract students but also provide them with the skills and knowledge they need to succeed. This blog post will explore practical strategies for launching educational programs that resonate with students and meet institutional goals. Understanding Your Audience Before launching any...]]></description><link>https://www.nathalieturotte.com/post/effective-program-launch-strategies-for-higher-education</link><guid isPermaLink="false">6a5003dfc6874e38d2bca555</guid><pubDate>Thu, 09 Jul 2026 20:26:07 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/73d9de_1aec3a33ced64f3c92369850da771f49~mv2.png/v1/fit/w_1000,h_576,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Nathalie Turotte</dc:creator></item><item><title><![CDATA[Revitalize Your Brand: Overcoming Brand Fatigue]]></title><description><![CDATA[In today's fast-paced market, brand fatigue is a common challenge that many companies face. As consumers are bombarded with endless marketing messages, it becomes increasingly difficult for brands to stand out and maintain their relevance. This blog post will explore effective strategies to overcome brand fatigue and revitalize your brand, ensuring it remains fresh and engaging for your audience. Understanding Brand Fatigue Brand fatigue occurs when consumers become desensitized to a brand's...]]></description><link>https://www.nathalieturotte.com/post/revitalize-your-brand-overcoming-brand-fatigue</link><guid isPermaLink="false">6a5003ddcb673b1177c6e334</guid><pubDate>Thu, 09 Jul 2026 20:26:05 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/73d9de_d1e5b9e5ffba471681de631808092534~mv2.png/v1/fit/w_1000,h_576,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Nathalie Turotte</dc:creator></item></channel></rss>