In the Boardroom for Two Decades
I know where marketing breaks down - and how to fix it without blowing up what's already working.
Off the Clock
Restoring a 1914 house in Colorado. Hiking, yoga, cooking, attempting to garden. Two grown kids in art/PR/tech who keep me plugged in to Gen Z. A genuine love of people's stories — what's yours?
VP Chapter
Fifteen years as VP of Marketing inside complex, mission-driven organizations. Two full rebrands. Dozens of launches. Two new Nursing programs built from zero. Board meetings. Agency ecosystems. CEOs who needed results, not decks.
Agency Years
Moved to the other side of the table at a full-service B2B marketing agency. Managing $15-19M in media portfolios, building attribution models, running cross-functional teams. Where the strategic and commercial foundation was built.
foundation
Spent fifteen years inside career-focused education — in student services, career development, and institutional operations. That's where I learned how students make decisions.
Origin
Born and raised in France. Lived across S. Pacific, Australia, Asia, and N. Africa before landing in the US. One through-line: a deep fascination with how people communicate across generations and cultures.
A Bit of Background
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Fifteen years embedded inside organizations. In the room where conversion targets were set, results were dissected, and accountability non-negotiable.
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Every engagement starts the same way: I listen before I recommend. I research before I propose. I understand your ecosystem before I touch it.
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Before GEO or AEO. Before AI Overviews rewrote the rules of search. The principle hasn't changed: people engage with what feels real.
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Peer voices. Real stories. Brand personality. UGC that earns shares because it earns trust first.
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Whether your audience is a prospective student, a donor, a board member, or a Perplexity crawler — authentic content is still the only thing that compounds.
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The organizations winning in AI-mediated search today build their content ecosystem FIRST. I know how to build that. And bridge it with where search is going.
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You want to create content that answers real questions, from real people, in their actual language.
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I meet your teams and SMEs. I sit in your leadership meetings. I ensure agencies are accountable. I build your attribution before your campaigns launch.
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When the sales team says they need more leads, or the board asks why marketing spend went up and enrollment didn't, I'm the one with the answer. With the data to back it.
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The engagement ends when you have a system that runs without me. That's the goal.