Where is marketing holding back your organization?
Custom Fractional Marketing Solutions
Whether your brand needs a reset, a launch, or ongoing senior leadership — there is an engagement model built for where you are right now.
Embedded Partnerships
THE SENIOR MARKETING PARTNER YOUR ORGANIZATION HAS BEEN MISSING.
Are you between marketing leaders? Does your team seem overwhelmed? Do you need senior support during a growth phase but aren't ready for a full-time hire?
Some organizations need a strategic voice in the room. Others need someone fully embedded in the leadership team. Both need the same thing at the core: a senior marketing mind who understands the business, owns the strategy, and makes things happen.
This is where fractional marketing services come in. Embedded, accountable, and fully invested in your outcomes.
The only difference is how deep we go.
Embedded LIGHT
You have a team. You have momentum. What you're missing is a senior perspective to pressure-test decisions, sharpen direction, and keep the strategy connected to the outcomes that matter.
I become your outside marketing advisor — available when it counts, bringing the kind of clarity that's hard to generate from inside the building.
HOW IT WORKS
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Monthly or biweekly 90-minute strategy session
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Async availability for reviews and gut-checks
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Quarterly roadmap review and prioritization
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Agency and vendor performance oversight
Investment
Starting from $2,500/month
Who it's for
=> Organizations without dedicated senior marketing leadership.
=> Leaders who want strategic oversight without a full-time hire.
=> Teams coming out of a Performance Audit ready to execute.
Embedded FRACTIONAL
Your organization is growing faster than your marketing function. Or you're between leaders and losing momentum every week. You need someone in the room — closely advising, embedded in your leadership team, owning the strategy, and accountable to your goals.
That's the Embedded Fractional. The full executive marketing function, built around your timeline and budget.
HOW IT WORKS
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Weekly leadership team participation
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Full strategy ownership and execution oversight
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Team and agency management
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Board-level reporting and executive communications
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Hiring and onboarding support for in-house marketing roles
Investment
Starting from $5,500/month · Minimum 6-month engagement.
Who it's for
=> Organizations in growth mode without a senior marketing leader.
=> Teams between marketing leaders who can't afford to lose momentum.
=> Leaders ready for hands-on, embedded, results-accountable partnership.
Who it's for
=> Organizations launching new products, programs, campuses, or divisions.
=> Marketing teams already stretched thin with ongoing projects.
=> Leaders who have watched a previous launch underperform and want this one to be different.
Go-To-Market
A great launch is a system.
What are your performance goals? Who is your audience? What is the competition doing? Is everyone aligned on the launch timeline? Do you have a fully integrated marketing and sales strategy?
A great program, product, or campus deserves a launch that actually lands.
After dozens of launches across institutions and markets, I've learned one thing with certainty: Launches don't fail because of bad products. They fail because the right people never heard about them — or heard about them too late, through the wrong channel, with the wrong message. Strategy, messaging, channels, timeline, budget — must all pull in the same direction, at the right moment, toward the right audience.
A great launch is a system. Brief to channel to audience to conversion — every piece connected, every team aligned, every dollar working.
HOW IT WORKS
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Strategic kick-off call with product lead(s)
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Full go-to-market roadmap
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Go-Live Day support
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Mid-launch optimization check-in
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30-day post-launch performance debrief
WHAT WE COVER
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Audience segmentation and messaging
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Channel strategy: paid, organic, social, email, PR
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Landing page(s), ad copy and collateral guidelines
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Launch calendar and activation roadmap
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Agency briefing and oversight
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Attribution and tracking setup
Timeline
8 to 24 weeks depending on scope and launch date
Investment
Based on scope. Starting from $5,000.
Performance Audit
as engagement grows, high-intent inquiries follow.
What are your pain points? How's your budget performing? Does your brand have a pulse? What organic traffic opportunities are you missing?
These are the first questions I ask. Because the answers tell a story. Together, they form a brand's health score, enabling an informed, targeted course of action.
After fifteen years inside organizations like yours, I've learned one thing with certainty: the gap between a brand that earns attention and one that has to buy it is rarely about budget. It's about pull. And "pull" starts with clarity: what you're saying, to whom, how consistently, through which channels, and most importantly - whether it's landing with the people most likely to act on it!
The role of your entire marketing ecosystem is to generate high-intent inquiries and foster brand loyalty. Simple math: as engagement grows, high-intent inquiries follow.
HOW IT WORKS
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30-60min intake call
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90-minute debrief session
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Prioritized recommendations with clear next steps
WHAT WE COVER
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Competitive landscape analysis
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Audience alignment
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Demand generation infrastructure assessment
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Digital marketing and SEO assessment
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No-click search mitigation strategy
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Content gaps and recommendations
Timeline
2 to 3 weeks depending on scope
Investment
Based on scope. Starting from $3,500
Who it's for
=> New organizations.
=> Organizations whose brand has fallen behind.
=> Legacy institutions navigating a rebrand or repositioning.
=> Brand health assessment before expansion into a new market or LOB.
=> Leaders who suspect their marketing is not working but are not sure where the problem lives.