fractional marketing solutions For mission-driven organizations
24+
15+
20+
72%
4x
new product launches
years in the room where decisions are made
years in b2B/b2C
environments
AVG increase in
organic conversions
team productivity
gains w/AI & SOPs
Sounds Familiar?
✓ Not sure what works in marketing anymore. What's the plan?
✓ No-click search has killed our lead volume.
✓ How do we get the website under control?
✓ Lots of leads. Limp conversion. Why?
✓ Our paid marketing is so boring.
✓ Sales is waiting on marketing. Marketing is waiting on product. I am waiting on all three.
✓ Time for a branding refresh. Where do I start?
Yes - you still need a human in the mix.
You're spending more on ads because you stopped being interesting.
Engagement is the only metric that truly moves the needle.
Actively engaged interest —
people choosing your brand
because something you said made them feel...
Curious. Seen. Amused. Inspired. Informed. Interested.
Yes. Including with AI.
Embedded Partnership
Specific Projects or Heavy Lifting.
- Do you need support during a growth phase?
- Are you in between marketing leaders?
- Does your marketing team seem overwhelmed?
=> best when
You seek temporary help while sourcing a new leader. There's a skills gap in your current team. You're ready for a re-org but don't know where to start. You're not ready for a full-time marketing exec.
Fractional Marketing Consultant Solutions
Go-To-Market
360 Launch Strategy and Logistics.
- What are your performance goals?
- How's the competition doing?
- Is everyone aligned on timeline?
- Do you have a fully integrated marketing and sales strategy?
=> best when
There are too many cooks in your launch kitchen. Your team is already too busy addressing other marketing challenges. It's your first new product in a while. The launch date is approaching like a tsunami.
Performance Audit
More Than an Audit. And yes - I Speak Numbers.
- What are your pain points?
- How's your budget performing?
- Does your brand have a pulse?
- What organic traffic opportunities are you missing?
Your cost per acquisition gives you heartburns. Your vendors operate in silos.
You're adding new LOBs and are unsure how they fit. You don't recognize your brand in the mirror anymore.
"I've worked with Nathalie for nearly 20 years. She brings a rare combination of strategic thinking and hands-on execution. She's innovative, creative, accountable, and consistently delivers thoughtful marketing solutions that are tailored—not templated. Nathalie has the judgment to recognize what's already working, the insight to identify new opportunities, and the leadership to turn strategy into measurable results. She is an invaluable asset to any organization looking to elevate its marketing performance."
— Wendy Rolon, Vice President of Operations, Circle of One Marketing
Your Marketing, Handled ✓
Fifteen years embedded inside complex, fast, mission-driven organizations. Reporting to CEOs, at the crossroads of mission and market. Building campaigns that worked. Occasionally cleaning up what didn't. Always learning.
Authentic engagement doesn't just feel better. It costs less.
Your audience is looking for connection. Finding that story — and building the machine that gets it seen — is what I do best as a fractional marketing consultant.
Great marketing doesn't feel like marketing. It pulls people toward something — rather than pushing something at them. It feels like being understood.
What To Expect
01
02
03
04
You hear from me directly.
The diagnosis comes first.
I work inside your world.
you get results.
No account managers. No junior coordinators. When you email me, I respond. When something needs a decision, you get my thinking — not a summary of someone else's.
I won't propose a solution until I understand the problem. Which means the conversation is always honest, even when that's uncomfortable.
I'll learn your organization, your audience, your team dynamics, and your constraints before pushing anything new. The first 30 days are about earning the right to guide — not proving I already know everything.
I embed with your team, build the strategy, and make it real. Every hour you spend worrying about marketing is an hour not spent on your mission. My job is to make that trade feel effortless.
The most underpriced asset in your marketing ecosystem is a human moment.
Fractional Marketing Consultant Insights
Strategic perspectives and journalistic analysis on the evolving landscape of higher education marketing and mission-driven institutional growth.
You've read this far. That's engagement strategy.
I work with a small number of clients at a time.
If you're building something worth believing in — and are looking for
a senior marketing mind to relieve your plate load — let's talk.
Or email me directly: info@nathalieturotte.com